Committed to visual art of originality and excellence

Image Reproduction on Computer-Related Displays and Printers

From scanning to encoding, every effort has been made to maintain image and color faithfulness from the original photograph to the image you see on your screen, within the constraints, budgets, and technical limitations existing.  Most computer video cards, color monitors, printers, and other display devices (especially handheld/PDAs/wireless phones) will yield varying levels of resolution quality and/or color rendering.  The actual original artwork, logo, or product coloring may vary from the computer-displayed images you see.

Thumbnail (small) samples have necessarily been optimized for web and modem transmission efficiency (speed of download), and thus color maps have been restricted and resolution minimized. Non-thumbnail images are usually limited only by the encoding format (.gif or .jpg) color map of 250-256 colors, and disk space requirements.

The biggest culprit for color mismatches and inaccuracies is the lack of calibration on the display device you or your customers are using. See the airplane TV monitor discrepancies to the left - when viewing one (isolated) display the human brain acclimates readily to color balance (incandescent vs. fluorescent for instance) differences, so after the first few seconds, the brain "accepts" and recognizes the image for what it functionally is and adjusts to a yellow face, etc.   Of course, when displays are compared side by side, the color differences are striking.

So the bottom line is that we do the best we can to target an "average" monitor (whatever that is!) and hope for the best. Most of the viewing public is accustomed to video and audio imperfections. (Sadly, due to cable and internet TV compression, we all have come to accept poorer quality than technology is capable of offering.)